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Email Deliverability: Bring On the Success |
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Wednesday, 11 March 2009 |
By xdavid
 It is undeniable at this point, that email and the Internet have become the new marketplaces and communication centers. While we're certainly not going to lose any other communications media at this point, we must also embrace the future and utilize, to the best of our abilities, everything that is available to us in order to gain the success we desire. Which leads us to Internet and email marketing. Consider email as a form of communication. When all goes well, it is instant and also permanent. You can send out a newsletter with information, sales, news, video, or anything else you want to communicate and have it in the inbox of every contact on your list in moments. It is, in some ways, the ultimate form of communication for those who are not able to be there in person. Think about it- you can't show people images or leave them with something they can refer to with a phone call, and you can't send video or audio or links with a snail mailing. Newsletters offer you the most
when it comes to interacting with those not physically present in the room with you.
In order to do that, however, you must first be able to get your email delivery rates up there. It isn't enough to be earnest in your efforts, you must also know what you are doing. A spam filter has no sympathy for your not realizing that your title sounds exactly like spam. There's nothing personal about blacklists, either. In fact, you can be penalized because of the use other people make of the email server that you use! If your fellow server users are spammers, then your emails may be the victims of discrimination! Of course, as a business, you want to be using a reputable email provider/server, even if you're a very small cottage industry. The only way to grow your email contact with your clients and partners is to have great email deliverability.
Of course, email testing isn't something that they are teaching in schools, so you might need a little professional help to make the most of your email delivery. In fact, going it alone in email testing would be a bit like overhauling your car engine without any auto-tech training. Alright, so it wouldn't be that bad, but it would waste you a great deal of time and energy, which really means that you're wasting money, as you could have been doing something more productive with that time. Instead, make a smaller and stress-free investment in a service or product that will do a lot of the email testing work for you. It makes life easier, and increases your success rate in one step.
Written by Melanie River. Complete email delivery solutions including email testing, email deliverability, email rendering diagnostics. More info at http://www.emailreach.com
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