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Friday, 02 January 2009 |
By Lisa Wood
 Snail Mail is quickly becoming obsolete. Email is cheaper, since you do not need to buy a stamp, and it is definitely faster. Emails can be sent in seconds, to any location anywhere in the world.
Emails are being used to distribute millions of newsletters, promotions, and general correspondence every day. Are you cashing in on this technology? How do you use email to market to your customers? If you don't have a good list, it's time to get one.
An opt-in list is a collection of qualified email addresses - your customers, potential customers, or interested prospects. Though it seems to be easy to find email addresses and it's tempting to buy a list from someone, there are legal and ethical guidelines you need to follow. Requiring the reader to "opt in" gives the reader control over their inbox, and ensures that you're not viewed as a spammer.
A good opt-in list should include the profile of the email address owner. Here are tips on how to create a comprehensive opt-in list for target market.
Set up a promotion or |
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Thursday, 01 January 2009 |
By Mike Lawson
 Judging from the number of offers I have spammed and lists I have unsubscribed to this holiday season, the answer is yes for a bunch of marketers out there. It could have easily been avoided though, had they simply stuck to the fundamentals of good email marketing practices. It's pretty late in the shopping season to be pointing all this out, but in reality, it applies all year around.
Times are tough right now, or at least they are if you listen to the talking heads in the media sell it. All the panic and pandemonium that ensued from the horror stories pandered this autumn have driven marketers into a frenzied mode of behavior as they run and dodge mythical pieces of falling sky.
The problem is that the facts and figures just don't bear this out. The sky is not raining fire and brimstone; as many who sell stories would have you believe. While not dismissing the fact of a troubled economic climate, it is not catastrophic, at least not yet. Overall sales figures may be down a bit from last year, |
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Wednesday, 31 December 2008 |
By Ron Subs
 Perhaps you are looking for a soft sell approach in your internet marketing plan and choose to do so with a blog. A blog is a narrative essay that is usually updated very frequently. The secret to having a successful blog is to let your words flow naturally and be yourself. No one wants to read a stilted blog that does not have a natural feel to it. This is the one rule you need for a successful blog.
Many people who are interested in making money online through internet marketing begin blogs. They use their blog, which can chronicle their daily life, as a way to draw people to their links that might be sales pages for which the blog writer has an interest in. If you want to make money online with a successful blog, you need to study some affiliate programs that will enable you to sell their products for a commission. You can then write a blog, in the first person narrative style, about the benefits of the product without making |
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Tuesday, 30 December 2008 |
By Jessica Thomson
 With the daily operation of any business, a lot of business data is generated. Some of this data is required to be safely, so that it could be referred to whenever it would be required in the future. Proper storage of such data is very important for efficient operation of the organization.
Using offsite data storage facility at another location, outside the office, the safe storage of business data could be ensured. But, this data should be stored with proper security so that this backup does not fall into hands business competitors, hackers or any unauthorized users. This is very critical and it would enable the organization to maintain high Business Data integrity and security.
As the company grows old data, it generates more and more data that requires to be stored for each year of operation. It becomes essential for the company to store the increased volume data at a safe location for data storage that is not the primary site. To accomplish this task, most companies store their critical and valuable data at secure offsite data storage site. But, this |
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Sunday, 28 December 2008 |
By Ron Subs
 There are many people who are under the assumption that you can make money online using the same tired old marketing tactics that people have been using for years. This is simply not true. In order to make money online, you have to know not only the latest techniques in marketing, but how they can be applied to online marketing. An online coach can help you not only find the right product to sell when you are trying to make money online, but can also teach you how to promote your product through various online marketing techniques.
Why do you need a coach to succeed when internet marketing? One reason is that the coach has experience in online marketing and you do not. Just the same way as you need training when starting a new job or seek a mentor when you are trying to do something new, you need a coach when you are starting your internet business. Not only does the coach know how to market your product and which products to sell, but |
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