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Saturday, 24 January 2009 |
By Ana Hernandez
 Whenever you're reading a sales page, blog or forum post it's wise to remember that nearly everyone has a sales pitch going and is trying to get you to buy something.
"Just that simple."
The actual process used may be subtle and delivery of a sales message almost subliminal. It can come in the form of information or mere suggestion.
Over time, the subject distills deep in your subconscious only to surfaces at some point in time as a 'must-have' buying decision. This decisive clarity may then seem a spontaneous decision, yet it could have taken a dozen exposures to create your newly discovered need. The moment this shift takes place, a sales recommendation becomes the 'no-brainer' buying decision. And this concludes the evolution of creating a decisive buyer so the selling transaction can occur online.
Interestingly, I've observed that quite unlike the offline world, online marketers often act as if they've stumbled straight out of a scene shot in the wild, wild west. Much too many people trying to market like drunk cowboys drawing pistols n' sprayin' bullets, gunshot style. |
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Friday, 23 January 2009 |
By Jan Williams
 If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Although email marketing has received a bad rap because of spam marketing, it is still legal and effective. Dont let its bad reputation discourage you from using email to promote your business, services or product. You could lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. An email list is the first requirement for an email advertising campaign. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.
After you decide to try email marketing you will need to acquire a list of people willing to receive your emails. This is essentially a list of email addresses to which you will email your advertising and promotional materials. It is possible to purchase a |
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Wednesday, 21 January 2009 |
By Mitch Tarr
 Email marketing is often a bit of mystery on how to get it done well. I thought it would help if I wrote some guiding principles to help you step back from your email campaigns and try to make some improvements.
Generally email marketing is part art and part science. The art part is the thinking that goes into planning your mailing and you should spend some time doing this planning step before you ever send your emails out.
You'll find that this planning will get you better overall results when you look at your statistics and order rates and keep these five principles in mind.
1. Make the reader's decision to open your email easy. When you consider your reader and think about making it easy for them to decide to open your email you get more people reading. Your reader may be on their iPhone or at their desk or at home with a refreshment. Don't make them guess who the email is from what what it is about.
2. Be clear |
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