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Thursday, 25 December 2008 |
By Simon_M_Skinner
 Think about it.
More people watch the news than read the paper.
More people watch television than read books.
More people talk on the phone than write letters back and forth.
Why? Because real action gives the message more personality.
If you are promoting your product or service online and are not using video, then you are only giving your prospects a part of the story. It is definitely important to use well-written text with relevant details and resources. Adding images, color, and photographs are very important to making your web presence more appealing.
But the fact is that we are in a video age. People are used to being instantly informed and entertained at the same time. By adding video to your web site, you will be able to create a stronger appeal to your customers and inspire them to take action.
When deciding to add video to your website, you should first look for inspiration by looking at the websites that are |
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Wednesday, 24 December 2008 |
By Simon_M_Skinner
 Creating ads that will be sought out by targeted consumers has a tendency to create more loyalty in a customer base than basic advertising pitches do, but why? There is no scientific answer, but based on research and observations, I can offer some very sound speculations.
When a consumer comes looking for a product and finds your ad, they are already a captive audience. You are not intruding in the middle of their television show, newspaper, or radio listening. You are essentially sitting quietly, minding your own business when they come to you and basically say, Hello! I have a problem or desire that I think you can fill. Can you tell me a little more about your product or service to tell me how you might be able to help me?
Right away, you met them at the place of their basic need when they needed it. Once they are satisfied, then they have already invested time and energy in choosing you, so when you came through, they feel validated that they made a sound |
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Tuesday, 23 December 2008 |
By Jerry Glynn
 Mid winter is a traditional day of celebration around the world, and hundreds of years before the first Christmas was ever celebrated, winter solstice festivals took place. The Norse winter solstice in Scandinavia, for example, took place on December 21st through January. In Germany, festivals to honor the pagan god Oden were observed, largely because many people were afraid that Oden, during one of his flights at night to observe people in order to decide who would die and who would have a prosperous year, would spot them. Most people stayed inside during this time, and the festivals were a way of easing their fears.
The ancient Romans celebrated Saturnalia, to honor the god of agriculture, Saturn. During this time, businesses closed down and large parties were held which included drinking, feasting, and celebrating. Another important holiday for the Romans during this time was Juvenelia, which honored the children of Rome, and coincided with the birthday of Mithra, the god of the unconquerable sun, which took place on December 25th.
Christians did not celebrate the birth of Jesus |
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